ARTISTS HAVE GONE QUIET IN TIMES OF NEED
The world misses Artists voices with a healing power
Artists’ voices of healing have disappeared. The amount of hurt in the world very much reveals lack of quality artists who can stand for social change. Music is a powerful tool to bring about healing and restoration for the nation. It has a way of connecting the world. And it is an amazing language across all cultures. Best therapy as well.
Music has a way to bring you out of a hopeless mental state into a hopeful mental state. It communicates with our very soul. Paints a brighter tomorrow in a gloomy today. And awakens a giant within. The skill to write lyrics that heal and restore is a pure gift. Right now the world is screaming out loud for that kind of song writing and talent. The economy depression and racism is escalating and we are in need of something that can unite us and mend our brokenness. But who can create that type of music in the current crop of super stars?
There will always be talented musicians
The reality is we will never run out of talent in the world! We have enough talented artists that can choose to write songs that bring much needed healing and restoration. Question then would be: why we have not had artists brave enough to stand up to be counted? Here is a look at some of the factors that could influence musicians to keep quiet in times like these:
- Music has changed its face in the millennium. It has changed from being a social way to deal with issues into being a way to display how much “I do not care”.
- It used to be a way to stay out of trouble. Now it is just means to stay in trouble and gain popularity. This does not apply to all. However it is a common practice in the commercial music industry.
- Global economy crisis that pushes many young people to use music as means to escape realities of poverty.
- Music education! I know this point might come as a shock. Music Education on its own is not an issue, an issue is that it attracts people who are just pursuing a degree in something. Talking to music producers they will tell you that most times it is much more easier to work with someone who do not study music at all.
These factors reveals a lot about music bosses and record companies. As much as we can expect artists to come up with music that heals and restores however the pressure from record companies is insurmountable. Record companies have put business first and people comes last. When a record company put up a record for sale they are expecting returns. This is a good business concept. But it has compromise the quality of music that reaches our ears.
Something inside me so strong
Music changes with time, and it should change with time. The scariest thought is that we cannot predict what kind of change it will be. And therefore here we are with artists such as the bunch we have. Highly talented but have introduced themselves as villains to social justice heroism. As results have shown that we cannot expect anything from Miley Cyrus but bad girl image. This of-course can be changed by record labels and the public who buys the music.
Until then the cry is growing for artists that will speak to the social injustices. Jay Z came up with a weakest song on Black Lives Matter. One would expect both him and his wife be the biggest symbol for social justice. Here at home in South Africa, we are truly starved of artists that can stand up to white supremacy. With such social ills experienced by the global community, a need for musicians who can drive and influence social change is huge. One can only hope that such soul starvation will drive musicians and record companies to soul searching.
UVIM exists to bring that needed voice of healing
UVIM desires to be one of the companies that influences and impact social healing and restoration. But most importantly we hope to promote artists whose work impact social justice on all levels. We want to work with artists that as much as they make records about whatever, they can also use their craft to speak for people. This dream will be realized by men and women that are sick and tired of being undermined because of the colour of their skin. And perceived to be a people that cannot amount to much. These are realities we are facing on daily basis.
To change this scenario we have to invest in:
- Songwriters who are able to mirror the society on all levels
- Artists that are all about the public. In other ways artists that put people first and make music for the people. People centered Artists not self centered and self occupied.
- Independent artists who can break free from boundaries created by record labels.
- Music workshops that will raise awareness about the absence of artists with a healing voice in a hurting society.
I believe that we can reach the tipping point in most social challenges. Music is therapy. It addresses issues of the heart and cuts deep into our souls. We should not be treated to such music only on Sundays.
UVIM will exist and continue to seek to challenge social injustices through the power of art and entertainment.